Women on a Mission
Founded in 2013 with a mission to solve the world's toughest beauty problems through real science and natural ingredients, our products enable your inner beauty to shine outwardly.
We have grown our remedy-based skincare line from the ground up, intentionally choosing plants that heal, restore and rejuvenate.
Our products are made with care in small batches. We only use the highest quality ingredients in our completely organic line, which is free of carcinogens and other harmful ingredients.
With us, you don't have to think too hard about it: you know our products are both good and good for you.
I found Amalie as a consumer, when I purchased Wink to help with my thinning eyebrows. Like many of you, I have very sensitive skin and wanted to find a product that was both natural and effective. Wink not only stimulated new eyebrow growth, but also helped my eyelashes grow, too!
Needless to say, we use all of our products - they really work! We invite you to try and enjoy them just as we do.
We are proud to be a business made and owned by strong women.
Behold your own Beauty,
It all started with a quest for a natural solution for eyelash growth.
Back in 2013 Megan Cox was a college student at MIT. She was warned by her esthetician that she needed to take a break from her lash extensions. When the extensions came off Megan realized her eyelashes were just 1⁄3 the length they used to be.
After 3 months of purchasing and trying every highly rated non-prescription lash enhancer product possible with no results Megan decided to create her own solution.
2014: Wink is born
Megan logged into “Web of Science” -- the research paper database at MIT -- and began researching what could help her eyelashes. After 6 months of personal testing, and 3 months of friends and family testing (with weekly check-ins and photos, albeit), she had the product: WINK.
The Amalie Brand is created
With a passion to solve beauty needs naturally the Amalie brand was developed. To better understand consumers/ beauty needs, Megan gathered input from her customers. To meet the challenge of skin brightening, Shine was created in 2015. Farm to Face launched in 2016. Farm to Face combines home grown ingredients dried, infused and batched in the USA.
Read more about the launch of our first product: Wink