Every year, during the month of October, we go pink.
When I created WINK, I wasn't sure who would benefit most from the product. Lash extension fanatics like myself? Those with trichotillomania? Young women? Older women? Men?!
It turns out that some of my first customers were the ones who benefitted the most from a lash and brow enhancer like WINK: they were women who had just battled cancer. Chemotherapy had devastated their lashes and brows, changing the way their face looked, and the way they felt about their femininity.
How do I know this? Because my customers emailed me, thanking me for making WINK.
I was so touched. I finally felt like my product had a real purpose. Beauty is vain, but not all beauty is vanity. Sometimes our individual beauty gives us a sense of familiarity, and a sense of comfort, and of confidence.
During the month of October, for every bottle of WINK sold, we donate one to a cancer warrior, to help them regrow their lashes and brows, lost through chemotherapy.
My goal is to reinstate that level of personal comfortability and confidence to every women (and man) who has ever had to suffer through chemotherapy. It's small, but meaningful gift, and a real way that we can give back.
In 2014, we made a difference in 850 lives. In 2015, we topped 1100. Our partner charities say they need more: at least 2,500 units a year to reach every warrior that comes through their doors.
Join me in this worthy endeavor.
Starting October 1st, 2016 at midnight EST, we turn pink. Claim your #PinkWink and show your support in our #BOGOforthecure campaign. You can find Pink WINK here
starting October 1st.